Purpose of this article is to discuss concrete illusions, delusions and solutions within the use of scientific metaphor as an image or symbol with epistemic and educational value. In three analyzes there will be demonstrated, how by operating with the word “science” there is actually created a “world of science” and related operating system or media reality which include also revolutionary or evolutionary thoughts opposing with previous symbolic system. Therefore the scientific metaphor can be also discussed within media research, media (...) education and epistemic approach to reception of media reality as an educational tool. There is proposed that related media education, for example experience-based, includes system and epistemic or reviewing reception skills within the humane understanding ability and ability to create media realities or systems. The unifying methodologicalapproach will be that from media anthropology; a concept of re-analyzing the relationship between man and media, where media are tools for improving humane abilities.. The scientific aim of this article is to support concepts and theories dealing with media according to this Marshall McLuhan´s understanding and thereby support media anthropological approach. Also the aim is to support within organic reception the method of epistemological anarchism, because the anything goes principle is an epistemological translation tool for development of reviewing and reception skills by copying the communication strategy of media system. Also findings of three analyzes provided here support the claim, that evolution of symbols and other media utilizes the anything goes principle. Among conclusions there are other author´s findings discussed, which highlight the research of virtual and multisensory environment and its use in treatment of learning or media reception defects. (shrink)

PREFACE The semiotic approach to pictorial or audiovisual communication has been the special concern of a number of ...

Many public information documents attempt to persuade the recipients that they should engage in or refrain from specific behaviour. This is based on the assumption that the recipient will decide about his or her behaviour on the basis of the information given and a rational evaluation of the pros and cons. An analysis of 20 public information brochures shows that the argumentation in persuasive brochures is often not marked as such. Argumentation is presented as factual information, and in many instances (...) the task of making argumentational links and drawing conclusions is left to the reader. However, since the information offered does follow familiar argumentational schemes, readers can, in principle, reconstruct the argument. All the brochures make use of pragmatic argumentation (argumentation from consequences),i. e.,they formulate at least certain benefits of the desirable behaviour or disadvantages of the undesirable behaviour. In addition, they make regular use of argumentation from cause to effect and argumentation from example. Argumentation from rules and argumentation from authority are less frequently used. This empirical analysis of the use of argumentation schemes is a solid base for interesting and rich hypotheses about the cognitive processing of persuasive brochures. Central processing requires the reader to be able to reconstruct argumentation from informational texts and to identify and evaluate various types of argumentation. (shrink)

Following Manne (1966, Insider Trading and the Stock Market (New York, Free Press)) we introduce a distinction between insider trading and market manipulation on the one hand and corporate insiders versus misappropriators on the other hand. This gives rise to four types of alleged inside transactions. We argue that the literature on insider trading has often targeted inside transactions type II, III and IV but that these arguments do not necessarily hold for type I transactions. We look for consequentionalist as (...) well as non-consequentionalist arguments against type I transactions and demonstrate that these are hard to find. Throughout the article we refer extensively to the economic literature on insider trading in order to overcome a relative divide between the economic, legal, and philosophical discussion on insider trading. (shrink)

Following Manne (1966, Insider Trading and the Stock Market (New York, Free Press)) we introduce a distinction between insider trading and market manipulation on the one hand and corporate insiders versus misappropriators on the other hand. This gives rise to four types of alleged inside transactions. We argue that the literature on insider trading has often targeted inside transactions type II, III and IV but that these arguments do not necessarily hold for type I transactions. We look for consequentionalist as (...) well as non-consequentionalist arguments against type I transactions and demonstrate that these are hard to find. Throughout the article we refer extensively to the economic literature on insider trading in order to overcome a relative divide between the economic, legal, and philosophical discussion on insider trading. (shrink)

Can argumentation schemes play a part in the critical processing of argumentation by lay people? In a qualitative study, participants were invited to come up with strong and weak arguments for a given claim and were subsequently interviewed for why they thought the strong argument was stronger than the weak one. Next, they were presented with a list of arguments and asked to rank these arguments from strongest to weakest, upon which they were asked to motivate their judgments in an (...) interview. In order to assess whether lay people apply argument scheme specific criteria when performing these tasks, five different argumentation schemes were included in this study: argumentation from authority, from example, from analogy, from cause to effect, and from consequences. Laypeople’s use of criteria for argument quality was inferred from interview protocols. The results revealed that participants combined general criteria from informal logic and scheme-specific criteria. The results supported the conventional validity of the pragma-dialectical argument scheme rule in a strong sense and provided a more fine-grained view of central processing in the Elaboration Likelihood Model. (shrink)

Our ability to rapidly distinguish new from already stored information is important for behavior and decision making, but the underlying processes remain unclear. Here, we tested the hypothesis that contextual cues lead to a preselection of information and, therefore, faster recognition. Specifically, on the basis of previous modeling work, we hypothesized that recognition time depends on the amount of relevant content stored in long-term memory, i.e., set size, and we explored possible age-related changes of this relationship in older humans. In (...) our paradigm, subjects learned by heart four different word lists written in different colors. On the day of testing, a color cue indicated with a probability of 50% that a subsequent word might be from the corresponding list or from a list of new words. The old/new status of the word had to be distinguished via button press. As a main finding, we can show in a sample of n = 49 subjects, including 26 younger and 23 older humans, that response times increased linearly and logarithmically as a function of set size in both age groups. Conversely, corrected hit rates decreased as a function of set size with no statistically significant differences between both age groups. As such, our findings provide empirical evidence that contextual information can lead to a preselection of relevant information stored in long-term memory to promote efficient recognition, possibly by cyclical top-down and bottom-up processing. (shrink)

"""This book neither wants to make an accusation, nor impose things that are impossible to carry out. It merely wants to make the Balinese and tourists aware of what is happening in this paradise on earth and about the positive infl uence they can have in preserving the culture of the beautiful island of Bali. Tri Hita Karana, the spirit of Bali originated from the rich Balinese-Hindu philosophy. Tri Hita Karana means three causes of happiness: balanced and harmonious relationships of (...) humans with God; of humans with fellow human beings; and of humans with the surrounding nature. Respect and togetherness are essential values in this philosophy. The Hindu doctrine of tat tvam asi, “I am you and you are me”, teaches us that all things are connected. Humans who do not respect God, fellow humans and nature are not respecting themselves, and this will eventually lead to self-destruction. Respect and togetherness will lead to harmony and happiness. Since the Balinese are already living according to the age-old philosophy of Tri Hita Karana, they can contribute to a sustainable environment for their children. The past and the present cannot be separated from each other; the present is born out of the past. Our actions to create a sustainable environment today matter, or in Gandhi’s words: the future depends on what we do today. The authors, Jan Hendrik Peters, a former professor of service studies and Wisnu Wardana, chief-editor of Bali Travel Newspaper, are deeply concerned about the negative infl uences of mass tourism and want to plead for a sustainable future for Bali, by writing this book. “We really do need this book on Bali to make the Balinese people and the international tourists familiar with the essence of Hinduism. If the Balinese follow the philosophy of Tri Hita Karana as a guide in their personal life and business, it means that Bali will be the Island of the Gods forever.” - Ida Pedanda Subali Tianyar, Hindu high priest, Chairman of the Council of Hindu Priests in Indonesia.""". (shrink)

In this paper, the process for firms to decide whether or not to invest in corporate social responsibility is treated from a real option perspective. We extend the Husted framework with an important extra parameter that allows us to understand the timing of CSR investment and explain why some companies drag their feet over CSR investments. Our model explicitly allows for the impact of the opportunity cost of delaying the CSR investment decision, providing firms with tools to determine the optimal (...) moment of exercising the CSR investment option. We illustrate our timing model through a case study and analyze governmental support strategies for CSR from a real options perspective. (shrink)

In this paper, the process for firms to decide whether or not to invest in corporate social responsibility is treated from a real option perspective. We extend the Husted framework with an important extra parameter that allows us to understand the timing of CSR investment and explain why some companies drag their feet over CSR investments. Our model explicitly allows for the impact of the opportunity cost of delaying the CSR investment decision, providing firms with tools to determine the optimal (...) moment of exercising the CSR investment option. We illustrate our timing model through a case study and analyze governmental support strategies for CSR from a real options perspective. (shrink)

Using a paradigm that allows a quasi-continuous tracking of memory performance over time, two experiments were designed to test the hypotheses that persons with a cognitively avoidant style of coping with threat manifest a dissociation between short-term and long-term retrieval of aversive information and persons with a vigilant coping style recall aversive information particularly well after long retention intervals, provided they are free to think about aversive events. Study 1 showed that avoiders manifest a poor memory for aversive pictures after (...) long retention intervals only. Study 2 replicated this finding. In addition, manipulation of the cognitive load during the retention interval influenced vigilants’ recall of aversive information in the predicted way. Results indicate that processes occurring during the retention interval are essential for individual difference in memory for aversive information and require similar attention as encoding, appraisal, and retrieval processes. (shrink)

This book showcases the way a range of scholars have engaged with Tim Ingold's opus since the publication of his ground-breaking The Perception of the Environment in 2000. Ingold's work has become key for a variety of disciplines ranging from anthropology, archaeology, and human geography to art, architecture, design and studies of material and visual culture. As set out in The Perception of the Environment and subsequent publications, Ingold proposed an understanding of the world that placed sentient, remembering and imagining (...) organisms, or inhabitants, some of them human, at the heart of an extensive field of socio-ecological relations. In this work, Ingold develops broad-ranging analyses of personhood, knowledge and skills, among many other topics. This volume sets out to synthesize critical scholarship drawing on Ingold's work, to lay out its principles, methods and results, and to demonstrate its contribution to reshaping both contemporary anthropology and wider intellectual terrains. By bringing together chapters from a variety of scholars, all critically furthering Ingold's proposals, the book advances a paradigm change occurring in various academic disciplines from 'fixist' to 'emergence' onto/epistemologies. (shrink)

This article introduces the Verbal Irony Procedure (VIP), a first systematic method for identifying irony in natural discourse. The first section discusses previous operationalizations of irony and demonstrates that these are not explicit about which criteria were used to separate irony from non-irony. The second section argues why irony can be defined as an “utterance with a literal evaluation that is implicitly contrary to its intended evaluation.” This section also explains why ironic utterances can be placed on an evaluation scale. (...) In the third section, clauses are proposed as a good unit of analysis when looking at irony in natural discourse. The different steps of the VIP are then introduced in the fourth section and subsequently applied in a sample analysis of a natural text in the fifth section. The sixth section discusses a reliability analysis of the VIP protocol. The article ends with an outlook on how future research on verbal irony might benefit from applying the VIP. (shrink)

Argument quality has consistently been shown to have strong and lasting persuasive effects. The question is what criteria people use to distinguish strong from weak arguments and how these criteria relate to the ones proposed in normative argumentation theory. In an experiment 235 participants without training in argumentation theory rated the acceptance of 30 claims about the desirability of a consequence that were supported by either an argument from analogy, from authority, or from consequences. The supporting arguments were systematically manipulated (...) to violate argument type specific criteria. Participants proved sensitive to the violation of most, but not all, argument type specific criteria. From a normative perspective these findings suggest that people act in a fairly adequate way. These findings also enable a more precise description of what people may do when critically appraising arguments, which has important implications for the use of argument quality as a methodological tool in persuasion research. (shrink)

Multisensory Environment and Sensory Deprivation in the Treatment of Reception Defects This article deals with two types of alternative therapy and treatment methods. They are considered to be used in media education, in the treatment of reception defects, such as abuse, narcosis, neurosis, frustration, fetishism and superimposition. Purpose of this article is to summarize and discuss not only these media reality reception defects, but also to object them in two ways - multisensory environment within special pedagogic treatment, sensory deprivation within (...) alternative psychiatric therapy. Methodology in this study is to consider them as using media in the way of organic reception and therefore included in media anthropology, education and ethics. Within media reality a system reception feedback is needed, therefore the method "anything goes" for this use is explained. The aim of this article is to bind alternative media based methods with the research of reception of the media reality and the outstanding media anthropological issues: therapy, education, ethics, philosophy, etc. The scientific aim not only of this study, but also of author's whole work is to sustain the whole - media anthropological view - by using partial methods for media reality analysis and proving its relevance in disputing other theories being enclosed within media discourse. Also the ethics - code of dealing with technological extensions of human competence - the media - is a part of the organic reception. As the conclusion a need of such kind of research, education and treatment is objected and the examples of author's effort are explained. There is strongly recommended to create and use other media anthropology based equipment: Hitchhiker's Guide to Media Reality, A Chronicle of Abused media, blogs, a textbook, etc. (shrink)

High-quality arguments have strong and lasting persuasive effects, suggesting that people can distinguish high- from low-quality arguments. However, we know little of what norms people employ to make that distinction. Some studies have shown that, in evaluating arguments from consequences, people are more sensitive to differences with respect to the desirability of these consequences than to differences in the likelihood that these consequences will occur. This raises the question of whether people lack the criteria to distinguish high-quality from low-quality arguments (...) in support of such claims. In an experiment, 196 participants without any training in argument theory rated their acceptance of 30 claims about the likelihood that a certain outcome would result from a certain action. These claims were supported by an argument from authority, or from cause to effect, or from example. Arguments were systematically manipulated to violate nine specific criteria. For seven out of the nine criteria violation decreased acceptance of the claim supported. These findings show that people can use argument type specific criteria to distinguish high- from low-quality arguments. (shrink)

Rozvoj a vzdělávání provozních pracovníků v retailovém segmentu v ČR.

Authenticity, Reception and Media Reality This article deals with the reception of media reality, which is meant to be an alternative mode of consciousness, and with the phenomenon of authenticity and its understanding within media reality. It is also pointed out the distortion in the reception of media reality. As an unifying concept for media education and for the treatment of reception defects it is mentioned media anthropology - an interdisciplinary, respectively trans-disciplinary science, which can provide more consistent re-analyzing of (...) the relationship between man and media as tools for improving his skills. From the methodological point of view the method of epistemological anarchism, Paul Feyerabend's "anything goes" is explained as an epistemological translation tool for developing reviewing competences and reception skills as a whole. We propose to deal the distortion of media reception in different therapeutic ways: from sensory deprivation, through media substitution, organic reception, to transcendence of the observer and imitation of media - meta-creation. In the sense of organic, systemic reception we in fact propose to "copy" the communication strategy of media system in order to extend or set appropriate "epistemic" competences. In the related illustration of this mechanism, the theory of A. Weinstock is applied for setting a research indifference point in the middle of a fictive reception continuum of polarities sympathy and antipathy with media. This paper represents a part of activities, which summarize author's dissertation thesis Reception instruction in the media reality, where there are presented not only analyses and attempted typology of reception instructions, but also case studies with specific proposals for teaching and researching within areas of media ethics and media education. (shrink)

The theory of technological mediation aims to take technological artifacts seriously, recognizing the constitutive role they play in how we experience the world, act in it, and how we are constituted as (moral) subjects. Its quest for a compatible ethics has led it to Foucault’s “care of the self,” i.e., a transformation of the self by oneself through self-discipline. In this regard, technologies have been interpreted as power structures to which one can relate through Foucaultian “technologies of the self” or (...) ascetic practices. However, this leaves unexplored how concrete technologies can actuallysupportthe process of self-care. This paper explores this possibility by examining one such technology: a gamified To-Do list app. Doing so, it first shows that despite the apparent straightforwardness of gamification, confrontation and shame play an important role in how the app motivates me to do better. Second, inspired by Ihde’s schema of human-technology relations, it presents different ways in which the app may confront me with myself. Subsequently, it accounts for the motivation and shame that this technologically mediated confrontation with myself invokes through a Levinasian account of ethical subjectivity. In so doing, it also shows how Levinas’ phenomenology implies a responsibility for self-care and how nonhuman, technological others may still call me to responsibility. It concludes with a reflection on the role of gamification in technologically mediated subjectivation and some implications for design. (shrink)

Das Buch eröffnet ein neues Forschungsfeld praxeologischer Demokratieforschung. Statt von bestimmten theoretischen Konzeptionen auszugehen, was Demokratie ist oder sein soll, wird untersucht, wie Demokratie praktisch gemacht wird. Wie wird der,,demos" zum Subjekt des Regierens gemacht, als politischer Akteur mit kollektivem Willen und Handlungsmacht? Das Buch verfolgt den Ansatz, nach konkreten praktischen Formen zu suchen, in denen Repräsentationen des Willens von kollektiven Subjekten hergestellt und geltend gemacht werden. Dabei entfaltet sich ein Blick auf die Multiplizität und Dynamik der Demokratie. Die Herausgebenden (...) Dr. Jan-Peter Voß ist Gastprofessor für Technik und Gesellschaft an der RWTH Aachen. Dr. Hagen Schölzel ist Universitätsassistent am Institut für Politikwissenschaft der Universität Wien. (shrink)

Hyperplasia and hypertrophy are elements of phenotypic plasticity adjusting organ size and function. Because they are costly, we assume that they are beneficial. In this review, the authors discuss examples of tissue and organ systems that respond with plastic changes to osmotic stress to raise awareness that we do not always have sufficient experimental evidence to conclude that such processes provide fitness advantages. Changes in hydranth architecture in the hydroid Cordylophora caspia or variations in size in the anal papillae of (...) insect larvae upon changes in medium salinity may be adaptive or not. The restructuring of salt glands in ducklings upon salt‐loading is an example of phenotypic plasticity which indeed seems beneficial. As the genomes of model species are recently sequenced and the animals are easy to rear, these species are suitable study objects to investigate the biological significance of phenotypic plasticity and to study potential epigenetic and other mechanisms underlying phenotypic changes. (shrink)

In this volume fifteen contributions discuss the role or roles of early modern forms of theatre in the formation of public opinion or its use in making statements in public or private debates.

Wilhelm Ostwald (1853-1932) est resté dans l’histoire des sciences comme un des principaux adversaires de l’atomisme, qu’il identifiait au « matérialisme scientifique », et comme le théoricien de l’« énergétisme », théorie physique ensuite généralisée à l’ensemble des phénomènes, y compris sociologiques. Dans sa critique de l’atomisme, Ostwald emprunte une partie de ses arguments au positivisme ambiant, celui de Mach notamment, mais aussi, plus discrètement, au positivisme de Comte, pour lequel il affiche une estime sincère. L’article met en lumière certains (...) aspects fondamentaux de la lecture de Comte par Ostwald et montre ce que la classification des sciences par Ostwald doit à celle de Comte. Si Ostwald revendique son identité de savant et si son énergétisme ne doit rien au fondateur du positivisme français, qui aurait refusé toute forme de monisme, en revanche, plusieurs points communs se font jour dans leur conception des sciences. (shrink)

While much current research on political Islam revolves around militant Islamism, the genesis of this ideology remains little understood. A System of Life is a pioneering examination of the earliest attempt at a systematic outline of Islamist ideology, namely that proposed in the 1930s and early 1940s by the renowned Indo-Muslim intellectual Sayyid Abu'l-A'la Mawdudi. Hartung reconstructs his thought in the light of the competing ideologies at play at the time, especially his claim to recast Islam as an all-comprehensive, self-contained (...) and inner-worldly system of life. His analysis is embedded in an understanding of the history of ideas that assumed increasingly global dimensions through colonial encounters. By showing how Mawdudi -- depicted as a major protagonist of this development - attempted to align elements of Western philosophical thought with selected traditional Islamic ideas and concepts, 'Islamism' is established as an Islamic contribution to a universalistic notion of modernity. Along with offering a detailed portrayal of Mawdudi's system of thought, Hartung also discusses the reception and modification of his ideas in the Middle East, predominantly among intellectuals of the Egyptian Muslim Brotherhood, and among their imitators in postcolonial South Asia. (shrink)

Our world is changing in rapid and unanticipated ways. Given technology’s central role in those changes, engineers face difficult design decisions. In dominant consequentialist and deontological engineering ethics paradigms, making design choices implies having sufficient information on those choices and their trade-offs, which is often lacking. Some scholars have pointed to virtue ethics as an alternative approach to engineering ethics, but how can virtue ethics support engineers in situations of uncertainty? In this chapter, we explore how virtue ethics is conducive (...) to sound engineering in different conditions of uncertainty. (shrink)